Brand the Author: A Practical Visibility and Marketing Course for Children and Teen Authors
Children and Teen Authors CourseWrite it. Show it. Share it.
A fun, practical course that helps you introduce your book, speak confidently and grow your author brand.
You have written a book with a message. Now it is time to help readers discover it. In this course, you will learn one simple skill at a time and complete a practical assignment after every lesson.
YOUR AUTHOR JOURNEY
Build a clear author identity, take professional photographs, practise your book pitch and begin sharing your message.
Welcome to the Course
An author brand is the picture people carry in their minds when they hear your name. It includes your message, your books, your photographs, the way you speak and the way you treat your readers.
Branding does not mean pretending to be someone you are not. It means helping people understand clearly who you are, what you write and why your books matter.
You will identify what your books teach, who they are written for and what you want readers to remember.
Keep it clearYou will take professional photographs, create author materials and learn how to present yourself confidently.
Keep it consistentYou will practise speaking, create a sales pitch, find an engagement and connect your book with real readers.
Keep it practicalStructured Learning
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Read the simple notes and look at the examples provided.
Follow the instructions and complete one practical task.
Upload your work, receive feedback and mark the lesson complete.
You do not need to be famous to begin. Start with your book, your message and one faithful step at a time.
Discover Your Author Brand
Before people can remember your books, they need to understand who you are, who you write for and what message you carry.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Read the simple notes and look at the examples provided.
Read the Article The reading will open in a new tab.Follow the instructions and complete one practical task.
Start the Activity Complete your interactive author profile.Upload your work, receive feedback and mark the lesson complete.
Go to Assignment Download your work then send it to the class facilitator at admin@cblafrica.comObjectives
An author brand is not only a logo or a favourite colour. It is what people think and feel when they see your name, hear you speak or read your book.
This is your name, personality, story and the things you believe are important.
These are the children, teenagers, parents, teachers or families who need your books.
This is the main truth, lesson, hope or idea that you want readers to remember.
You do not need to use difficult words. A simple, honest answer is better than a long answer that nobody understands.
Tell us your name and the kind of author you are.
Tell us who should read your books.
Tell us what changes after someone reads your book.
Step 3: Do
Answer the questions below. Your author profile will appear automatically on the right. There are no wrong answers. Be honest, clear and simple.
Type one answer at a time. Short answers are perfectly fine.
Tick each box after completing it. Your assignment is ready when all the boxes are checked.
Upload the PDF, text file or offline author-profile file that you downloaded from the activity above. Then session is now complete. For support email admin@cblafrica.com or WhatsApp +254 768 924027.
Session 1 Examples
These examples show how a child author and a teen author can turn simple answers into a clear author brand statement.
Author of God Made Time
I am Ella Omukhango, a joyful and creative children’s Christian author. I write for children aged 7–12 and their families. Through my books, I help young readers understand biblical values, develop responsible habits and use their gifts with purpose.
Author of Courage to Stand
I am David Mwangi, a bold and encouraging teen Christian author. I write for teenagers facing pressure, fear and difficult choices. My books help young people understand their identity, build courage and remain true to their values.
Know Your Readers, Buyers and Partners
A reader may enjoy your book, but another person may buy it. A school, church or organisation may also help your book reach many more people.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Read the simple notes and look at the examples provided.
Read the Article The reading will open in a new tab.Follow the instructions and complete one practical task.
Start the Activity Complete your interactive audience map.Upload your work, receive feedback and mark the lesson complete.
Go to Assignment Download your work then send it to the class facilitator at admin@cblafrica.comObjectives
The child or teenager who reads your book may not be the person who buys it. You also need people and organisations who can help the book reach a wider audience.
This is the child, teenager, parent or family member who will read and enjoy your book.
This may be a parent, teacher, school, church, librarian or another adult who pays for the book.
This is a person, programme or organisation that can invite you, recommend your book or connect you to more readers.
A child wants to know whether the book is interesting. A parent wants to know whether it is helpful. A school or church wants to know how it can serve many readers.
Show why the story, lesson or activity will be enjoyable and meaningful.
Explain the value, age group, lesson and practical benefit of the book.
Explain how the book can support their school, church, club or programme.
Step 3: Do
Answer one question at a time. Your audience map will appear automatically on the right.
Complete each answer once. Your responses will automatically appear in My Audience Map on the right, so you will not need to type them again.
Tick each box after completing it. Your assignment is ready when all the boxes are checked.
Submit the PDF, text file or offline HTML audience map that you downloaded from the activity above.
Session 2 Examples
These examples show how a child author and a teen author can identify who their book is written for, who is likely to buy it and which people or organisations can help it reach more readers.
Author of God Made Time
My book is written for children aged 7–12 who are learning how to manage their time and responsibilities. Parents, schools, churches and children’s ministries are important buyers and partners because they help children develop strong values and healthy habits.
Author of Courage to Stand
My book is written for teenagers aged 13–18 who are dealing with pressure, fear and difficult choices. Parents, schools, churches, counsellors and youth organisations are important buyers and partners because they help teenagers build confidence, character and healthy decision-making skills.
Build Your Visual Identity
Your colours, fonts, symbols and images should help people recognise your books and remember your message.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
You do not need many colours or complicated designs. A small, consistent visual system is easier to remember.
Choose two or three colours that match the feeling and message of your books.
Choose clear type styles that are easy to read and suitable for your audience.
Choose simple visual ideas that connect naturally with your stories and message.
Using the same colours, fonts and visual style repeatedly helps readers recognise your work.
Every visual choice should help communicate your message.
A small visual system is easier to use and remember.
Repeat the same visual choices across posters, profiles and events.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 3 Example
A strong visual identity helps readers recognise an author before they even read the author’s name.
Joyful, warm, creative and faith-centred.
God Made Time
Friendly serif headings paired with clean and readable body text.
Bookmark
Author Card
Social Media Graphic
Book Display
Bold, grounded, courageous and modern.
Courage to Stand
Strong editorial headings supported by simple, confident text.
Choose consistent photographs, colours, typography and branding materials that reflect the author’s message and appeal to the intended reader.
Tell Your Author Story
Readers connect with the person behind the book. A clear author story helps them understand your journey, your message and your reason for writing.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
A strong author story explains where you began, what changed and why you now write.
Share the experience, interest or problem that first led you towards writing.
Explain the moment, lesson or decision that gave your writing direction.
Show what you now hope your books will do for readers.
Your author story should be honest but focused. Include details that help people understand your message.
Use your real voice and avoid pretending to be someone else.
Choose only the details that support your author message.
Show what you learned and how your books can help others.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 4 Examples
An author story helps readers understand where the author’s message came from, why the book matters and what the author hopes to change through their writing.
Author of God Made Time
I began thinking about time when I noticed how quickly a day could pass. Sometimes I wanted to play before completing my responsibilities, and I realised that children need help learning how to balance school, play, family and time with God.
I wanted to write a simple and enjoyable book that would help children understand that time is a gift from God. I chose a colourful story because lessons are easier to remember when they are shared in a way children can enjoy.
I want readers to understand that every day matters. Children can enjoy themselves while also learning to complete their duties, make wise choices and use their time purposefully.
I am also learning how to organise my own time. This means I am not only teaching other children; I am growing with them and practising the lessons in my book.
My journey as an author began with a simple question: where does all our time go? I noticed that a day could pass quickly, especially when I wanted to play before completing my duties.
That experience inspired me to write God Made Time. I wanted children to understand that time is one of God’s gifts and that we can learn to use it wisely.
Through my writing, I hope to help children enjoy life, complete their responsibilities and grow in faith. I am also learning these lessons myself, which makes my message personal and real.
Author of Courage to Stand
My author journey began when I realised how difficult it can be for teenagers to remain true to themselves. Many young people know what is right but become afraid of rejection or criticism.
I was inspired by conversations with teenagers who struggled with peer pressure, fear and the need to fit in. I wanted to create a book that would remind them that courage is not the absence of fear but the decision to do what is right.
I want teenagers to understand their identity, develop confidence and make wise decisions even when those decisions are unpopular.
I have also experienced moments when I wanted to remain silent or follow the crowd. Writing this book helped me examine my own choices and become more intentional about courage and character.
I began writing because I saw how much pressure teenagers face to fit in. Sometimes young people know the right thing to do but fear being laughed at, rejected or misunderstood.
These struggles inspired me to write Courage to Stand. The book encourages teenagers to understand their identity, recognise unhealthy pressure and make decisions based on strong values.
My message is personal because I have also faced moments when courage was difficult. Through my writing, I hope to help other teenagers become confident, thoughtful and responsible.
Explain the experience, question or challenge that began your author journey.
Describe what motivated you to write your book or share your message.
State what you want readers to understand, feel or do after reading.
Show why the message matters to you personally and why readers can trust you.
Your author story does not need to sound dramatic. A simple, truthful and specific story is often more memorable than an exaggerated one.
Write Your Author Bio
An author bio tells readers who you are, what you write and why your work matters. Different situations require different bio lengths.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
Having different bio lengths makes it easier to respond quickly when someone asks for your profile.
Use this on posters, social media profiles and quick introductions.
Use this on websites, event programmes and book pages.
Use this when an event host needs to introduce you.
A school may need a child-friendly bio, while a conference may need your experience and achievements.
Begin with your name and the kind of author you are.
Include books, themes or experience connected to the opportunity.
Show the message or impact behind your work.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 5 Examples
An author needs different biography lengths for posters, websites, interviews, books, events and professional opportunities.
Gabriella “Ella” Omukhango is a 12-year-old homeschooler and eight-time author. Surrounded by books and publishing from an early age, she writes to inspire children to use their voices, gifts and faith to make a difference.
Gabriella “Ella” Omukhango is a 12-year-old homeschooler and eight-time author. She has grown up surrounded by books through her parents, Patrick and Muthoni Omukhango, who are publishers.
Inspired by the writers in her family, Ella began developing books that help children understand faith, purpose and everyday responsibility. She loves writing because words can travel beyond the writer, reach unexpected places and influence people she may never meet.
Gabriella “Ella” Omukhango is a 12-year-old homeschooler and eight-time author who has been surrounded by books throughout her life. Her parents, Patrick and Muthoni Omukhango, are publishers, and her family has been involved in Christian bookselling and publishing since 2009.
Ella was inspired to begin writing after seeing her elder sister, Abiah, and both her parents develop and publish books. Her younger brother, Ethan, has also become an author, making writing and storytelling an important part of their family life.
One of Ella’s books, God Made Time, helps children understand time as a gift from God and encourages them to use it wisely. She loves writing because she never knows where her words may travel, what they may accomplish or whose life her voice may change.
David Mwangi is a teen Christian author and student who writes to help young people overcome fear, peer pressure and self-doubt. His book, Courage to Stand, encourages teenagers to understand their identity and remain true to their values.
David Mwangi is a teen Christian author, student and youth encourager. He writes for teenagers who are dealing with fear, peer pressure, self-doubt and difficult choices.
His book, Courage to Stand, helps young people recognise unhealthy pressure, build confidence and make decisions based on faith and strong values. David hopes his writing will encourage teenagers to understand their identity and develop courage, character and personal responsibility.
David Mwangi is a teen Christian author, student and youth encourager who writes to help young people navigate fear, peer pressure, self-doubt and difficult choices.
His interest in writing developed after observing how frequently teenagers struggle to remain true to their identity and values when they feel pressured to fit in. He wanted to create a message that would remind young people that courage does not mean the absence of fear; it means choosing to do what is right even when that choice is difficult.
His book, Courage to Stand, encourages teenagers to recognise unhealthy influence, make wise decisions and develop confidence rooted in faith. Through writing, speaking and youth conversations, David hopes to help teenagers become bold, thoughtful and responsible.
State the author’s name, age where appropriate, author category and the main work they do.
Explain what the author writes about, who they serve and what they want readers to gain.
Mention published books, speaking experience, relevant interests, achievements or current projects.
A professional biography normally uses the author’s name and the pronouns “he”, “she” or “they” instead of beginning with “I”. Keep every statement truthful, relevant and appropriate for the author’s age and experience.
Present Your Book Clearly
People are more likely to remember and recommend your book when you can explain it clearly in a few sentences.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
Tell people who the book is for, what it helps with and why it is worth reading.
Name the reader clearly so the right people recognise themselves.
Explain the problem, lesson, experience or transformation.
Invite the listener to read, buy, recommend or book you.
Choose the strongest promise, benefit or story idea and communicate it in simple language.
Help the listener know immediately who needs the book.
Explain what the reader will understand, feel or do.
Tell the listener the next action to take.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 6 Examples
A strong book presentation explains what the book is about, who it is written for, why it matters and what the listener should do next.
Presenting God Made Time
God Made Time helps children understand that time is a gift from God and teaches them how to use it wisely in serving God and humanity.
God Made Time introduces children to the concept of time as something created by God. It is the first book in a series of six designed to help children discover the beauty and value of time.
The series encourages children to use this gift effectively in serving God, their families and humanity. Teaching children about time also opens important conversations about time management at home, in school and in church.
Children begin forming habits at an early age. This book gives parents and teachers a simple way to begin conversations about responsibility, priorities, planning and purposeful use of time.
Hello, my name is Gabriella “Ella” Omukhango, and I am the author of God Made Time. This book helps children understand that time is a beautiful gift created by God. It introduces young readers to the importance of using their time wisely at home, in school and in church. The book is the first in a six-part series created to help children develop responsibility and learn how their time can serve God and humanity. I invite parents, teachers, churches and schools to use this book to begin meaningful conversations about time management with children.
Purchase the book for your child, school, church or reading programme and begin a practical conversation about using time wisely.
Presenting Courage to Stand
Courage to Stand helps teenagers overcome fear, resist unhealthy peer pressure and remain confident in their identity and values.
Courage to Stand is a practical Christian book for teenagers who are learning how to handle pressure, fear, comparison and difficult choices.
Through relatable stories, reflection questions and practical lessons, the book helps young people understand their identity, recognise unhealthy influence and make courageous decisions rooted in faith and strong character.
Many teenagers understand what is right but struggle to remain firm when they fear rejection. This book gives them language, encouragement and practical tools for making wise decisions.
Hello, my name is David Mwangi, and I am the author of Courage to Stand. This book is written for teenagers who are facing peer pressure, fear, comparison and difficult choices. It helps young people understand their identity, recognise unhealthy influence and develop the courage to remain true to their faith and values. Parents, schools, churches and youth organisations can use this book to begin honest conversations about confidence, character and decision-making. I invite you to place this book in the hands of a teenager who needs encouragement to stand with courage.
Purchase copies for your teenager, school, church youth group or mentorship programme and use the book to support meaningful conversations about courage and identity.
State your name, the title of your book and the type of author you are.
Clearly describe what the book is about and the problem it helps address.
Identify the reader, buyer or partner who will benefit from the book.
Finish by asking the listener to buy, invite, recommend, stock or partner with you.
A book presentation should help the listener understand why the book matters and what action they should take. Keep the message clear, confident and relevant to the audience.
Build Your Online Home
Your online presence should make it easy for readers, parents, schools and partners to understand your work and contact you.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
A good author page helps visitors recognise you, understand your books and know what to do next.
Use a consistent name, profile photo and short description.
Show your covers, descriptions, age groups and where the books are available.
Make it easy to enquire, invite, buy, join or follow.
A visitor should not have to search for your book link, contact details or invitation information.
Select the online space you can maintain consistently.
Update links, book information and contact details.
Young authors should use parent or organisation-managed contact channels.
Your Digital Foundation
Every author deserves a credible digital home that reflects their calling, message and published work.
An author webpage brings your biography, books, interviews, photographs, marketing materials and important links together in one professional online space.
Print Book Distribution
Place your books where readers can discover, order and receive them through trusted local, continental and specialist retail channels.
Digital Book Distribution
Prepare your book for digital readers and extend its reach through African, global and faith-based eBook platforms.
Prepare and list your eBook for readers seeking African-authored content on a dedicated digital platform.
Set up your eBook for global discovery and purchase through Amazon’s international digital marketplace.
Position your title within a Christian book network serving readers who are intentionally looking for faith-based content.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 7 Examples
An author’s online home should help readers recognise the author, understand the books, make a purchase and know how to connect safely.
Replace these temporary images later with screenshots of the participant’s actual author webpage, print-book listing and eBook listing.
These examples follow the same ten questions participants complete in the Session 7 activity.
Author of God Made Time
Ella’s online home will present her as a joyful children’s Christian author, introduce her books, provide safe contact information and make it easy for families, schools and churches to purchase books or invite her to participate in an event.
Author of Courage to Stand
David’s online home will introduce his message of courage and identity, present Courage to Stand, show his speaking experience and make it easy for schools, churches and youth organisations to purchase books or invite him.
The author webpage, print-book listings and eBook listings should make it easy for visitors to buy a book, invite the author, request institutional copies or make a safe enquiry. Young authors should always use parent-managed or organisation-managed contact channels.
Plan Your Author Content
Good author content helps readers know you, understand your message and remember your books without every post becoming a sales message.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
A balanced content plan helps people connect with you and your books over time.
Share a lesson, idea, reflection or practical tip from your message.
Share writing, reading, events, behind-the-scenes moments and progress.
Promote the book, an event, a reading club or a purchase opportunity.
Choose a realistic rhythm that you can maintain without neglecting school, family or writing.
Choose three or four themes connected to your author message.
Mix text, photos, short videos, questions and reading clips.
Prepare content before busy weeks and important events.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 8 Examples
Effective author content should teach, encourage, show the author’s journey and occasionally invite readers to buy, attend, review or participate.
Use a mixture of professional photographs, reels, reading clips, designed JPEG quotes, book displays and behind-the-scenes images.
00:45
Time is a gift. Use it with purpose.Ella Omukhango
Each example follows the same fields used in the Session 8 worksheet.
Author of God Made Time
Time is a gift created by God. Children can learn to use their time wisely, complete responsibilities and serve God and humanity.
Professional photos, reels, reading clips, designed JPEG quotes, testimonial graphics, book displays and question posts.
Two posts each week: one useful or inspirational post and one visual or video post.
Order God Made Time for your child, school or church and begin a practical conversation about using time wisely.
Ella’s content should feel joyful, simple, colourful, faith-centred and useful to children, parents and teachers.
Author of Courage to Stand
Teenagers can understand their identity, resist unhealthy pressure and make courageous choices rooted in faith and strong character.
Reels, speaking clips, professional photos, designed quotes, question graphics, reader testimonials and book promotions.
Two posts each week, preferably on Tuesday and Friday, with one additional reel during an event or campaign week.
Purchase Courage to Stand or invite David to speak to teenagers in your school, church or mentorship programme.
David’s content should feel bold, thoughtful, practical and relevant to teenagers facing pressure and difficult choices.
Not every post should ask people to buy. Combine teaching, storytelling, visibility and promotion.
Introduce the author, the book and the main message in a short, warm caption.
00:30
Share one practical lesson from the book in 30–60 seconds.
Courage grows when you choose what is right.David Mwangi
Use consistent colours, typography and the author’s name.
Give one clear action: order the book, invite the author or request institutional copies.
A useful content plan helps readers learn, connect and trust the author. Promotion becomes more effective when it is supported by educational, inspirational and behind-the-scenes content.
Prepare for Events and Media
School visits, interviews, book fairs and church events become more effective when you prepare your message, materials and follow-up.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
Your message, materials and manners work together to create a strong impression.
Prepare a short introduction and answers to common questions.
Carry books, contact details, a price list and simple branded items.
Record contacts, send thanks and respond to opportunities promptly.
Follow-up turns a brief meeting into a relationship, invitation, sale or partnership.
Know your author story, book pitch and key talking points.
Carry what people need to remember and contact you.
Decide how and when you will respond after the event.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 8 Examples
Effective author content should teach, encourage, show the author’s journey and occasionally invite readers to buy, attend, review or participate.
Use a mixture of professional photographs, reels, reading clips, designed JPEG quotes, book displays and behind-the-scenes images.
00:45
Time is a gift. Use it with purpose.Ella Omukhango
Each example follows the same fields used in the Session 8 worksheet.
Author of God Made Time
Time is a gift created by God. Children can learn to use their time wisely, complete responsibilities and serve God and humanity.
Professional photos, reels, reading clips, designed JPEG quotes, testimonial graphics, book displays and question posts.
Two posts each week: one useful or inspirational post and one visual or video post.
Order God Made Time for your child, school or church and begin a practical conversation about using time wisely.
Ella’s content should feel joyful, simple, colourful, faith-centred and useful to children, parents and teachers.
Author of Courage to Stand
Teenagers can understand their identity, resist unhealthy pressure and make courageous choices rooted in faith and strong character.
Reels, speaking clips, professional photos, designed quotes, question graphics, reader testimonials and book promotions.
Two posts each week, preferably on Tuesday and Friday, with one additional reel during an event or campaign week.
Purchase Courage to Stand or invite David to speak to teenagers in your school, church or mentorship programme.
David’s content should feel bold, thoughtful, practical and relevant to teenagers facing pressure and difficult choices.
Not every post should ask people to buy. Combine teaching, storytelling, visibility and promotion.
Introduce the author, the book and the main message in a short, warm caption.
00:30
Share one practical lesson from the book in 30–60 seconds.
Courage grows when you choose what is right.David Mwangi
Use consistent colours, typography and the author’s name.
Give one clear action: order the book, invite the author or request institutional copies.
A useful content plan helps readers learn, connect and trust the author. Promotion becomes more effective when it is supported by educational, inspirational and behind-the-scenes content.
Build Your Author Brand Action Plan
A brand grows through clear, repeated action. Your final plan will bring together your identity, audience, visuals, story, content and opportunities.
How This Lesson Works
You do not need to learn everything at once. Complete one small step, submit the assignment and then move to the next session.
Watch the short lesson video and listen for the main idea.
Press play to watch on this page.Read the simple notes and examples.
Read the ArticleThe reading opens in a new tab.Complete one practical task.
Start the ActivityYour answers feed into the preview.Download your work and send it for feedback.
Go to AssignmentEmail admin@cblafrica.comObjectives
Know what you will do, when you will do it and how you will know it worked.
Choose the most important actions for the next 90 days.
Give each action a realistic deadline and person responsible.
Decide how you will track progress, response and learning.
One clear profile, one useful post, one school visit and one good follow-up can grow into lasting impact.
Focus your energy on the actions that matter most now.
Place each action on a calendar and protect time for it.
Notice what works, learn from feedback and adjust.
Step 3: Do
Answer each question once. Your answers will automatically appear in the completed preview.
Type one answer at a time. Short, clear answers are welcome.
Tick each box after completing it.
Submit the clean PDF, text file or offline HTML file created from Step 3.
Session 10 Examples
A good brand plan turns ideas into actions. It identifies the most important priorities, gives each one a deadline and explains how progress will be measured.
Select three important actions that can realistically move the author brand forward during the next 90 days.
Give every priority a clear completion date and identify the people responsible for helping with the work.
Track completed materials, posts, invitations, sales, readers, feedback and other meaningful signs of growth.
These examples follow the same fourteen questions used in the Session 10 worksheet.
Building around God Made Time
By the end of 90 days, I will strengthen my author brand by updating my online profile, creating a consistent content collection and presenting God Made Time to at least three schools, churches or children’s programmes.
Prepare an updated author biography, professional photographs, book description, author story and one-minute presentation video.
Deadline: Day 30Create eight ready-to-use posts, including photographs, reels, designed JPEG quotes, reading clips and a book-order graphic.
Deadline: Day 60Send a simple introduction and invitation to at least ten schools, churches, Sunday-school programmes or children’s reading organisations.
Deadline: Day 90I will create one folder containing my author photographs, biographies, book covers, videos, links and previous marketing materials. I will then list what needs to be updated.
I commit to taking one clear action every week, asking for help when I need it and using my writing and author platform to serve children, families, schools and churches faithfully.
Building around Courage to Stand
By the end of 90 days, I will establish a clear teen-author platform, publish consistent content about courage and identity, and secure at least three opportunities to speak or facilitate conversations with teenagers.
Finalise my short, medium and long biographies, author photographs, book pitch, speaker introduction and author webpage information.
Deadline: Day 30Publish two useful posts each week using reels, speaking clips, designed JPEG quotes, questions and practical lessons from Courage to Stand.
Deadline: Begin by Day 45Contact secondary schools, churches, youth ministries and mentorship programmes with a clear speaking topic and invitation proposal.
Deadline: Day 90I will finalise my short biography, one-sentence book description and speaking topic, then share them with my mentor for review before contacting the first three organisations.
I commit to building my author brand with honesty, courage and consistency. I will not measure success only by attention or sales, but also by the young people encouraged through my message.
Each month should build on the work completed in the month before.
Complete the essential materials that explain who the author is and what the book offers.
Begin sharing useful content that supports the author’s message and introduces the book naturally.
Present the book and author message to relevant readers, buyers and partners.
The plan can be adjusted when circumstances change or feedback reveals a better direction.
Record the materials, posts, contacts and activities finished during the month.
Notice which messages, formats, topics and invitations connected with readers.
Identify obstacles involving time, confidence, skills, budget or support.
Choose one practical improvement for the next 30-day stage.
A strong author brand is not built by attempting everything at once. It grows through a few clear actions completed consistently, reviewed honestly and improved over time.
Final Session
Participants will bring together all the work completed during the course and prepare one professional portfolio that shows their author brand, book, audience, speaking experience and visibility plan.
The portfolio should present the author as a prepared, visible and confident young professional who is ready to engage readers, schools, churches, media and partner organisations.
Final Author Brand Portfolio
Every participant should organise the following items into one clear physical or digital portfolio for assessment and presentation.
A clear summary of the author’s identity, message, values, voice and the themes they want readers to associate with their work.
A description of the main reader, likely buyer and potential partners who can help the book reach a wider audience.
A selection of high-quality author photographs suitable for websites, posters, media profiles and event programmes.
Include short, medium and long author biographies suitable for different platforms and opportunities.
Provide photographs, event posters, invitation materials, programmes or testimonials from a speaking, reading or book-presentation opportunity.
Include a clear recording showing the author introducing themselves, sharing their message or presenting their book.
Summarise the sales and outreach activities completed, including people approached, copies sold, responses received and lessons learned.
Include selected branding materials such as bookmarks, posters, author cards, social media graphics, merchandise, banners or table displays.
Show the content shared, platforms used, audience response and lessons learned from the campaign.
Include the plan title, description, daily content, scripture references and submission status.
Provide proof that the author has joined, applied to join or completed the required ACABA author-profile process.
Include completed webpage content or a published page showing the author’s biography, books, photographs, message and relevant links.
Include reading invitations, promotional materials, reviews, reader feedback, discussion notes or participation evidence.
Present a clear three-month plan showing what the author will build, where they will speak, who they will connect with and how progress will be measured.
Participants do not need to display every portfolio item during the presentation, but the full portfolio should be available for assessment.
Your book may have started as an idea, but your author brand is built through repeated action. Keep showing up, keep improving your message and keep creating opportunities for your book to reach the people who need it.
Session 10 Examples
The final portfolio brings together the author’s identity, audience, photographs, biography, book pitch, speaking evidence, branding materials, videos, online presence and visibility plan.
Ella’s author brand is joyful, creative, faith-centred and focused on helping children use their time and gifts purposefully.
Her primary readers are children aged 7–12. Buyers and partners include parents, teachers, schools, churches and reading clubs.
Children can learn to use time wisely, complete responsibilities and serve God, their families and humanity.
Use a clear photograph showing the book cover and several available copies.
Time is a gift. Use it with purpose.Gabriella “Ella” Omukhango
Maintain consistent colours, typography and author identification.
Include bookmark, author card, poster, banner and social-media graphics.
Add invitations, reader responses, discussion photographs and reviews.
Replace each temporary video with the corresponding completed author video.
Ella introduces herself, her author journey and the readers she writes for.
A 60-second explanation of God Made Time, its reader and its benefit.
Ella reads or paraphrases one short section and explains its lesson.
A practical lesson for children about planning and using time wisely.
Ella invites parents, schools and churches to purchase or use the book.
A short recording from a reading, school presentation or children’s event.
David’s brand is thoughtful, courageous, faith-centred and relevant to young people facing fear and difficult choices.
His readers are teenagers aged 13–18. Buyers and partners include parents, schools, churches, youth leaders and counsellors.
Teenagers can understand their identity, resist unhealthy pressure and make wise choices rooted in faith.
Include photographs, programme information and participant feedback.
Courage is choosing what is right even when it is difficult.David Mwangi
Use David’s charcoal, teal and cream brand colours consistently.
Show proposals, invitation emails, meetings and speaking opportunities.
Include reels, quote graphics, questions, reading clips and audience responses.
Replace each sample with David’s final recorded material.
David introduces his message, audience and reason for writing.
David explains the problem the book addresses and its value to teenagers.
A short reading or paraphrased section from Courage to Stand.
David explains one sign of unhealthy peer pressure and how to respond.
David invites schools, churches and mentorship programmes to host a conversation.
A short extract from David’s school, church or youth presentation.
Participants may use photographs, videos, screenshots, PDFs, designed JPEGs, written reports and links as evidence.
Identity, values, message, voice and brand words.
Main reader, buyer and potential partner.
Portraits, book photographs and media images.
Short, medium and long author biographies.
Photos, posters, invitations, programmes and feedback.
Video or audio from a real presentation.
One sentence, 60 seconds and institutional pitch.
People approached, copies sold and lessons learned.
Bookmarks, posters, cards, banners and graphics.
Seven days of posts, reels, photos and responses.
Introduction, reading, teaching and sales videos.
Title, description, content and submission status.
Membership or completed author-profile process.
Biography, books, photographs and important links.
Invitations, reviews, feedback and participation.
Priorities, outreach, dates and progress measures.
The author should select the strongest portfolio evidence and present it clearly. The full portfolio should remain available for assessment.
Introduce yourself and state the type of author you are.
State your author message and the readers you serve.
Present your book and explain why it matters.
Deliver your 60-second book sales pitch.
Show selected author photographs and branding materials.
Share one photograph or video from a speaking engagement.
Introduce your YouVersion Bible Plan or related programme.
Explain your next 90-day visibility goal.
The final portfolio should show completed work: photographs, videos, webpages, designs, reports, links, invitations and real engagement. A strong showcase does not merely explain what the author hopes to do; it demonstrates what the author has already started building.
Final Assessment
Participants will be assessed using the following structure. Successful completion of the course requirements and all assessed areas is necessary in order to graduate.
| Assessment Area | Marks |
|---|---|
| Author Brand Foundation | 5 |
| Audience Research | 5 |
| Professional Photography | 10 |
| Author Biography Package | 5 |
| Speaking Engagement | 15 |
| Sales Pitch and Sales Activity | 10 |
| Branding Materials | 10 |
| Digital Visibility Campaign | 10 |
| YouVersion Bible Plan | 10 |
| ACABA Author Webpage | 10 |
| Read With Me | 10 |
| Total | 100 |
Safeguarding and Integrity
Because this course concerns books and programmes involving children and teenagers, all participants must maintain high standards of safety, integrity and professional conduct.
An author brand may attract attention, but character determines whether that attention becomes lasting influence. Visibility should therefore remain rooted in service, stewardship and integrity.
Write the Message.
Build the Brand.
Reach the Reader.
I understand that my author brand is not merely about becoming known. It is about becoming recognisable, trustworthy and available to serve the readers God has called me to reach. I commit to presenting my message, my books and myself with excellence, integrity and purpose.
Grow, Participate and Connect
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Mama Africa Book Box by CLC Kenya